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Our Story


Our story beings all the way back on our founder Lucy's 8th birthday! This was the year Lucy was given her very first knitting kit from her Grandma Marge and it was in this moment her passion was born!


Over the years Grandma Marge taught Lucy to knit, a precious skill that had been passed down the family for generations. This was when Lucy realised the true value of preserving the art of knitting and sought to make it more accessible and understandable to all


Experimenting with creative and thoughtful Christmas gifts, Lucy decided to knit her four cousins a cushion emblazoned with the image of their faces... an extra special selfie! So she set about devising and testing concepts until she successfully turned their photographs into the very first KnitPic!


And so 'Knit It' was born from Lucy's idea to future proof the traditional craft, making it fun-filled, simple and user friendly. Since then Lucy has founded her company and successfully won funding, as well as industry-leading support to grow the ideas into an innovative startup!

Our Vision

The Knit It Mission is to inspire the digital generation to pick up their needles and start knitting!


Nothing is more exciting than the spark of an idea! We want to empower individuals to be the best they can be and pursue their dreams

Ooze Passion

Can you picture anything more driven than a knitter eagerly whizzing through a project?! We want to foster a spirit of enjoyment and accomplishment in everything we do


We strive to make things the best they can be, and we do that by experimenting, testing and being unafraid of the unexpected. We will boldly go where no knitter has been before!

Be Quirky

All creatives are that little bit weird... but that's what make us so unique! We let our artistic flair fly free and are unashamedly quirky in everything we do


We want to be compassionate and caring to people and the world around us. 

Our Team

Lucy Fisher

Founder & Creative Director

Driven by her idea to transform knitting after facing the problem herself, Lucy has applied creative talents to making Knit It a reality


Marie Fisher


Our Chief Finance Officer has 30+ years experience as an accountant and 7 years running her own successful start up business. She is also crazy about knitting!

Chris Forbes


Our Chief Technical Officer is managing director of PCL Group an IT service provider provider with a well-rounded knowledge of technical strategy!

Marge Fisher

Knitting Expert

Our resident knitting expert has a massive 65+ years experience knitting! She is here to get into the knitty gritty of technical support and advise on all things knitting!

Raymond Simpson

Brand Strategist

Our brand strategist has grown two successful brands. He is here to advise with our grass-roots guerrilla marketing and advertising strategy!


Our News & Achievements

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