Britain has millions of sheep, but for many farmers, the wool they produce is no longer worth very much at all. Every year, sheep need to be sheared for their health and welfare, producing thousands of tonnes of fleece. But finding a profitable market for that wool has become increasingly difficult. British Wool's latest figures show that the 2024 UK clip amounted to around 19.3 million kilograms, yet farmers received an average return of just 41.1 pence per kilogram after marketing costs.
So why is there such a problem? Part of the answer is competition from cheaper synthetic fibres and changes in the global wool industry. The UK produces a huge variety of wool from different breeds, but much of it isn't the fine, soft wool traditionally associated with luxury knitwear. Some fleeces are better suited to carpets, bedding, insulation or other products than to clothing. And because sheep must still be shorn every year, farmers can't simply decide to stop producing wool when prices are poor. Shearing is an essential part of looking after the animals. For some farmers, the wool cheque may now barely cover the cost of getting the sheep sheared. The UK Government has highlighted concerns that persistently low returns could make shearing economically difficult for farmers, particularly those with smaller flocks or in remote areas.
So what happens to all that wool? This is where the idea of a wool surplus becomes particularly interesting. The problem isn't necessarily that Britain has too many sheep or that wool itself has no value. It's that there isn't enough demand for all the different types of wool being produced at prices that make sense for farmers.
British Wool collects, grades and markets fleeces from farmers across the UK, combining wool from many farms so that it can be sold in commercially useful quantities. The organisation is also looking for new uses for lower-value British wool, including insulation, compost and tree guards. And this could be the exciting part of the story. Wool is a natural, renewable and biodegradable material. At a time when we are increasingly questioning our reliance on plastic-based synthetic fibres, it seems almost absurd that a material growing naturally on sheep can struggle to find a market.
The challenge is finding new ways to use it. From insulation and homewares to carpets, clothing and knitting yarn, every new use creates another reason for British wool to be valued. And if consumers choose products made from British wool, they are not simply buying a natural fibre — they are helping create a market for something that farmers have worked hard to produce.
Perhaps Britain's wool problem isn't that we have too much wool. Perhaps we simply haven't found enough ways to use it.