The Art of Knitwear Design

Knitwear is not just about keeping you warm during chilly weather, it’s a form of self-expression that can add depth and personality to any outfit. In the world of entertainment, knitwear plays a crucial role in creating memorable characters and bringing stories to life. In this blog, we’ll take a closer look at knitwear design in TV and film, and how it influences fashion and our everyday lives.

When it comes to costume design, knitwear is a vital element that helps to capture the essence of a character’s personality and backstory. Costume designers use various techniques to create the perfect outfits for each character, including sourcing, commissioning, and designing knitwear pieces. Mood boards, colour palettes, and historical research are also used to create knitwear that captures the mood and setting of a particular scene or character.

One of the most famous examples of knitwear in TV history is the snowflake jumper worn by Sarah Lund in the Danish TV show, The Killing. The jumper became an instant sensation and spawned a trend that saw people all over the world wearing similar designs. Knitwear designers were quick to capitalise on this trend, creating pieces inspired by the iconic jumper that were both stylish and practical.

Period dramas are another place where knitwear design plays a critical role. Designers use historical references and research to create knitwear that captures the essence of the era. For example, a  film set in the early 20th century might feature knits with large statement collars and belts such as one worn by the Helen Schlegel character in the Merchant Ivory period drama ‘Howard’s End’. While a TV series set in the 1940s might feature a simple cabled slipover like the one Claire’s character wears in Outlander. A show set in the 1950s might feature colorful fitted sweaters nipped in at the waist. These pieces not only add depth to the characters but also help to create a sense of authenticity that draws viewers into the story.

Knitwear design in TV and film has also had a significant impact on fashion trends. Iconic pieces like the snowflake jumper have inspired designers to create similar designs that are both trendy and practical. Knitwear designers have also taken inspiration from period dramas, creating pieces that are both stylish and timeless.

In addition to period dramas and iconic pieces, knitwear design is also used to create a sense of cultural identity and geographical location in TV and film. For example, a show set in the Scottish Highlands might feature chunky cable-knit sweaters and scarves in earthy tones, while a show set in the Mediterranean might feature lightweight cotton knits in bright, summery colours. These pieces help to transport viewers to a particular place and time, and add to the overall atmosphere of the story.

Knitwear design also extends beyond the world of costume design and into the realm of character development. The clothes we wear are often an extension of our personality, and knitwear can be used to communicate a character’s traits and motivations. For example, a character who is shy and introverted might wear muted, understated knitwear, while a character who is bold and outgoing might wear brightly coloured, eye-catching pieces.

Furthermore, knitwear designers have been inspired by the beautiful pieces they see on TV and film. Many knitting pattern writers  create their own versions of iconic pieces, such as the snowflake jumper, and the Stranger Things Hat by Jennie Santopietro which takes the ‘Hive mind’s’ vine-like structure as it’s inspiration and share their creations online. This has created a vibrant community of knitters who are passionate about the art of knitwear design and its place in popular culture.